Lucy joins Lime following a 14-year career in strategic communications for multinational companies and brands. In her role as Head of Communications, Lucy spends her time thinking very carefully about what we say, how we say it and who we say it to. Having done a fair bit of globe-trotting in her youth, Lucy is particularly proud of trekking at over 6,000 metres in the Himalayas and teaching more than 300 dental professionals about the power of PR – admittedly not at the same time. As a would-be social anthropologist, Lucy also spent time living with a hill tribe in Northern Thailand. Nowadays Lucy is more likely to be found in the kitchen, baking sourdough bread and figuring out how to hide vegetables in pasta sauce.