I’ve spent my whole career in the financial services industry. I’ve seen what works well and what doesn’t. It’s clear that health insurance is generally overly complicated and too expensive to buy, both as an individual and as an employer, particularly if you want to support your entire workforce.

So, that’s what we’ve created in Lime.  A new category of fully digital and interconnected healthcare services, accessed via just one site and one login. Designed to be affordable even across the entire workforce, Lime’s services are designed to be actively used and are incredibly easy to access.

A big thing for all of us at Lime is that we want to debunk the fear that if our services are used, that you will be faced with an excess or caught out with the fine print when you want to claim, we have none of that.

Take a look at our news page to find out what we’ve been talking about recently. We’ve been thrilled to feature in some of the UK’s biggest and best media outlets.